Optimize Conversions

Convert More Visitors into Leads

Learn how to increase your conversion rates and turn more leads into customers. Improve your bottom line and grow your business today.


The goal of optimizing conversions is to improve the rate at which website visitors take a desired action, such as filling out a form, making a purchase, or downloading content. By increasing conversion rates, businesses can generate more revenue, boost their ROI, and maximize the value of their website traffic.

Why does this matter?

In today's competitive online landscape, optimizing conversions is essential for any business looking to thrive.

Achieve this Goal:

Creative Asset Credit
Kelly Sikkema
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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  1. something
  2. link